Microsoft Gaming’s Strategic Reset: Asha Sharma Named CEO as Phil Spencer Retires After 38 Years
Phil Spencer exits after transforming Xbox from a hardware-centric console brand into a 500-million-user ecosystem. His replacement—CoreAI president Asha Sharma—signals that Microsoft views gaming’s future as a distribution and algorithmic services challenge, not a console war. Her first act: a definitive rejection of “soulless
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