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The 2026 Winter Games validate a paradigm shift in mega-event economics — 85% pre-existing venues, €200M supplementary spending, and a 60% surge in overseas visitors generating an unprecedented consumption shock across Northern Italy's fashion, hospitality, and alpine tourism sectors. The Sustainable Hosting Paradigm: Rewriting
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The 2026 Winter Games validate a paradigm shift in mega-event economics — 85% pre-existing venues, €200M supplementary spending, and a 60% surge in overseas visitors generating an unprecedented consumption shock across Northern Italy's fashion, hospitality, and alpine tourism sectors. The Sustainable Hosting Paradigm: Rewriting
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